The goal was to support the brand’s early-stage growth by shaping a cohesive presence across all digital touchpoints. Objectives included developing a visual direction, building a webshop from the ground up, and creating a consistent brand experience across email and social media.

My role included defining the digital identity, designing and structuring the webshop, and producing email flows and content aligned with Lemore’s values of clarity, quality and craftsmanship. The result is an elegant and thoughtful digital experience that reflects the brand’s essence and supports its commercial goals.

Lemore launches June 8th 2025.